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What is the CRM - Customer Relationship Management ?

The CRM is a business strategy for companies to control and make efficient all the pre-sales and after-sales processes and tools in order to know better their customers and their expectations, to optimize costs and to increase margins. The e-Frontech CRM expertise helps the customers to be more competitive.

What are the CRM challenges

By developing a CRM strategy across its organization, a company is finding ways to develop customer loyalty and conquer new market share. The goal is always to improve sales and profitability.
In a market still more competitive, customer loyalty is a key driver of growth for a company. Its CRM should enable it to track the interactions with customers to have a better understanding of their behaviour. The pre-sales and after-sales processes automation helps the company to keep track of the customers interactions and allows it to meet the market expectations.
Understanding the customers expectations allows a company to increase its market share. The CRM should enable it to stock relevant data which can be analyzed to initiate sales and marketing campaigns to attract prospects.

The benefits of a CRM tool

By engaging in a CRM strategy, a company involves its organization and processes in a customer oriented mode. The use of a CRM solution will help in achieving this working mode. A CRM tool well designed should be on one hand easy to use for storing information and on the other hand should add value to the business processes.

The solutions provided by e-Frontech: Siebel CRM On Premise or CRM On Demand

Which solution could be the most relevant for a company? Should it be a conventional solution hosted at the client’s place, such as Siebel CRM On Premise, or a SaaS solution such as CRM On Demand?
The customer needs analysis enables us to determine which solution is the most relevant to address the customer CRM strategy. The customer requirements in terms of specific processes, IT integration, privacy and data volumes are some of the factors to take into account to answer with the best solution.